Picton Luxury Auto Group

Picton Luxury Auto Group manages a fleet of exotic vehicles including Lamborghinis and Mercedes. They receive inbound leads through their website and manage reservations through a CRM system.

The Problem

Lead capture from the website was entirely manual. Form submissions sat in an inbox until someone got around to logging them. CRM data wasn’t syncing reliably, and the team had no visibility into which leads had been followed up on. Inquiries were falling through the cracks — especially after hours and on weekends.

What We Built

We designed a fully automated workflow that captures every website lead instantly, syncs it to their CRM, and routes it to the right team member. The system sends automated follow-up sequences, logs every interaction, and delivers daily operational reports so the owner always knows where things stand. The entire system runs autonomously and self-recovers if any connection drops.

Results

Lead capture is fully automated with zero manual entry. The system operates 24/7 — leads that come in at 2am get processed the same as leads at 2pm. The owner and operations manager receive daily reports and can communicate with the system for real-time updates. No manual intervention has been needed since launch.