Starr Law P.C.

Starr Law P.C. is a boutique criminal defense practice based in McKinney, TX, serving Collin County clients facing DWI/DUI, drug crimes, sex crimes, assault, federal charges, and homicide. Kent Starr — Oxford-educated, 30 years and 15,000+ cases — runs the firm personally. Their site is live at criminaldefenseattorneymckinney.com.

The Problem

A solo-led firm can’t answer every phone call, every form submission, and every after-hours inquiry — and in criminal defense, the second call usually wins. Every missed call was a potential client lost to a competitor down the street. The reputation was there; the system to catch the demand it created was not.

What We Built

We built Starr Law a dedicated GoHighLevel sub-account — their own private CRM and intake system. Missed calls trigger an automatic, personalized text-back within seconds. Web form and SMS inquiries land in the same pipeline. An AI intake assistant captures the details that matter, and review automation asks clients for a Google review once a matter closes. The firm owns the data and the system.

Results

Starr Law now has an intake system that runs around the clock. A missed call gets a personalized text-back, web and SMS inquiries get captured in one pipeline, and review requests go out automatically when a case wraps.